Insights
Research, not a blog.
We would rather publish two pieces a year that are actually new than forty that restate what's already on page one of a search result. Every claim here traces to a named source, a regulator's own policy page, or the studio's own audit work, labelled as exactly that.
Payments & logistics
The unit economics of Cash on Delivery for Indian D2C brands
COD is usually decided as a marketing toggle. It's actually a unit-economics decision with a computable break-even, and most brands never run the computation.
Compliance & trustA working taxonomy of Google Merchant Center disapprovals for Indian supplement brands
Most GMC compliance guides are written for a US seller under FDA and FTC rules. An Indian supplement brand operates under a different regulator entirely, and the overlap between the two systems is where most real disapprovals happen.